More Print History
In the 20th century began the rise of Capitalism as we know it today. Businesses became big businesses, and to support their ever-increasing growth, they needed to increase their distribution. National publications soon became commonplace, as magazines and larger newspapers allowed for distribution between regions. Some companies even began sending out their own publications, such as the Sears Roebuck catalogs. This was advertising at its finest, with entire publications dedicated to specific products.
However, in the late 20th century, society began to see the rise of computers. As the digital world expanded, it began infringing on the territory of print. Digital editions of newspapers, books, magazines and all other forms of print began popping up, and as they grew, the demand for their printed counterparts lessened. Many now believe that there is no hope at all for printed media, and that digital media will overtake it entirely.
However, this will never happen entirely. While national publications may die off or move to primarily digital versions, localized publications will likely remain hugely popular. These newspapers and magazines cater to a specific geographic area, and the residents in that area are more inclined to read them, as they can connect to the reader on a more personal level. Additionally, these publications often lack the resources necessary for a digital edition, so if residents want to read them, they have to do it in the traditional way.